About Us

What is WHI?
WHI is a parent company, representing several of the most recognized and respected tattoo machine builders in the trade today. Our current builder lineup includes SOBA, Seth Ciferri, Aaron Cain, Cory Rogers, Chris Smith, Mike Pike, Juan Puente and Marv Lerning. As time goes on, we will be adding to our roster of builders, the likes of a few additional well known craftsmen who straight up know their shit..

Who actually builds the machines?
Each tattoo machine is designed, built, and tuned by the tattooer whose name is associated with it. If a machine is advertised as an Aaron Cain liner, then it is built by Aaron Cain.

What is the difference between this and any other machine available?
WHI's are built by tattooers, for tattooers. We know what makes an outliner just that. We know why a shader needs to run slower, and how to make that happen. The builders represented by Workhorse are all quite adept at tattooing in their respective styles and know how to construct a rock solid tool, a tool that make your job easier. In short, we aren’t a bunch of investors looking to make a buck off of tattooing. We are tattooers with the best interest of the tattoo community in mind.

Why do they cost less than the machines you’ve been building for years?
WHI is able to offer machines at a lower cost than other “handmades” due to the fact that each builder involved will be using the same foundry, machinist, industrial supply house, and shipping agent as one another. In other words, we’ve pooled our collective resources, and we all save a few bucks without compromising the quality of our machines, or the integrity of ourselves.

What are the machines “made of”?
The frames are constructed of a malleable “ductile” iron. The coil cores and armature bars are low carbon steel, which promotes conductivity and minimal magnetic flux. Brass binding posts and silicon bronze alloy contact screws insure proper contact between critical points of electrical circumvolution. All coils are “6 wrap” or “8 wrap” which actually means there are literally either 6 or 8 layers of magnet wire encircling the insulated steel core.

What kind of “turnaround” time is there from when I place an order?
Orders placed on the website by 12pm noon EST will typically ship the same day. Sometimes though customer demand is higher than our production capabilities, and we will NEVER sacrifice quality for quantity. Please be patient - we put a lot of care into our products, and that takes time.

Is there any type of “guarantee” you can offer me?
Yes. We guarantee that you will be satisfied with your purchase from WHI. Should you have a problem with a machine, simply drop us a line via telephone or email, and we’ll respond to you as soon as possible, to determine how we can be of service, and to make sure you’re happy with your tools.

Will these machines be produced in limited numbers?
Of course, after all, we are human. We’re not quite sure just how many of each will be made, but as we learn from our mistakes, and from each other, we will be forced to introduce frame designs that implement new theories. This is a learning process for us and machine building is our passion. Our goal is not to flood the market with mass-produced pieces of garbage that folks can’t use every day, but to mature and move forth in our craft.

Who uses machines built by you?
Quite a few people have been using machines built by us for many years. A very short list of these people: Timothy Hoyer, Jennifer Billig, Tom & Mick Beasley, Henning Jorgenson, Little Vinnie Myers, Dan Higgs, Scott Harrisson, Corey Miller, Jack Rudy, Hannah Aitchison, Dave Fox, Adam Barton, Adrian Lee, Phil Holt, Chris O’Donnell, GRIME, TIN TIN, Tom Strom, Joe Johns, Kevin Le Blanc, Aaron Coleman, Mike Dorsey, Jeff Rassier, Steve Moore, Dave Waugh, Richard Stell, Chris Trevino, Josh Brown, Brad Fink, Mike Rubendall, Mike Austin, Oliver Peck, Mike Schweigart, Matt Rinks, Brady Duncan, Nate Drew, Chad Soner, William Thideman, Jerry Ware, Kevin Starai, Sean Crofoot, Eric Merril, Kat Von D, etc etc...