WHI is a parent company, representing several of the most recognized and respected tattoo machine builders in the trade today.
Our current builder lineup includes SOBA, Seth Ciferri, Aaron Cain, Cory Rogers, Chris Smith, Mike Pike, Juan Puente and Marv Lerning. As time goes on, we will be adding to our roster of builders, the likes of a few additional well known craftsmen who straight up know their shit.
Who actually builds the machines?
Each tattoo machine is designed, built, and tuned by the tattooer whose name is associated with it. If a machine is advertised as an Aaron Cain liner, then it is built by Aaron Cain.